Digital Video Marketing for Business
Video marketing, particularly on YouTube, has become very effective in recent years and is now acknowledged as one of the most affordable marketing tools available. This is especially true when video marketing is compared with traditional website Search Engine Optimization. Of course, conventional SEO is still a legitimate way to get visitors to your website, however it has become extremely competitive of late, and as a result, it is much more difficult to rank your website on the first page of Google. In contrast, digital video marketing remains an essentially untapped resource and it is still relatively easy to rank your videos highly in the search engine results. This is particularly the case since Google introduced ‘universal search’ into its algorithm: ‘universal search’ renders different ‘streams’ into it’s results page. For instance, Google will now return news, image, video as well as traditional website results for any particular search term or keyword.
This article talks about the many benefits you can get when you choose to market your brand, products, or services using videos. This is a list of some of the more important benefits you can expect with your video marketing campaign:
1 – Cost effectiveness. As mentioned before, one of the biggest advantages of using digital video media is the high return on investment. Video production is actually much less expensive than you might imagine, and getting your video to rank high on the search engines will not require nearly as many resources as getting your website onto page one of the SERPs. As a result, your video marketing promotion won’t actually cost you nearly as much as you expect, and you won’t need to spend nearly as much money to get the results that you’re looking for.
2 – Zeroing in on a very targeted group of potential customers. One of the primary reasons why videos are such an effective marketing tool is the fact that your audience is more likely to be interested in watching a targeted and related video than read a large block of text that essentially gives the same information. As is well known, simply engaging the interest of your target audience can be a real challenge, but with video marketing they are already primed by their interest in the information you are providing, and as a result they are much more likely to purchase your services.
3 – Allows you to add a personal touch. As you’re probably aware in marketing, trust and image plays a huge role in whether a customer will buy your product. With a video, you will be able to put a face behind the brand, which actually increases the amount of confidence people have in your goods or services, which in turn can lead to a higher probability of making more sales.
4 – Allows you to reach a broad audience. A lot of people already use YouTube for all sorts of reasons, so you have a ready built in market who you can reach without any difficulty. Recently YouTube has taken over the number two spot for search engine use and is now ahead of Yahoo! and Bing.
5 – Video marketing can be used as a powerful lead generation and qualification tool. This is because a company sponsored video can create a much better active response from a potential customer in comparison to them having read similar text on a web-page.
6 – You can get a great deal of useful information from the Analytics built into YouTube. The YouTube Analytic tool will not only give you deep insight into the total number of views your video is receiving but will also supply you with detailed information of the demographics of your audience.
In conclusion, video promotion, and in particular YouTube Marketing, is an extremely effective way to build up your customer base without taking a massive hit to your budget. Make sure that you choose the right video marketing company to do the work for you so that you will be able to get great value on your investment.